Description

Let me guess…you’ve tried to generate demand for your startup by writing a couple blogs, posting on social, and maybe creating an ebook? Then, you didn’t get as much traffic as you thought you’d get, you got discouraged, and moved on from demand generation.

We hear this all the time. And unfortunately, this is where most startups stop trying to generate demand for their product or service.

But it’s really not your fault. Generating demand and new leads for your company is not an easy process. There’s a lot of confusion out there. What channels do you focus on? How much should you spend? What do you say? All good questions.

The good news is, there’s a pretty simple solution to the problem. Reap the benefits from other people’s failures. I know, it sounds kind of sick! Seriously, you just need a proven framework to help you generate demand. And by proven I mean TESTED.

Growth hack your way ahead of the line by avoiding strategies that won’t work for you immediately.

We’ve compiled all of the lessons over our 20+ year careers anchored in our collective experience generating demand for large SIFI banks all the way to tech startups. And we don’t waste your time talking about strategies that don’t produce. In this detailed guide, we outline the best channels and strategies you should focus on as a startup or early-stage company to generate more demand and leads.

These strategies and tactics have produced on average a 300%+ increase in lead flow for our clients and we’re certain they can do the same for you.

You’ll discover REAL strategies utilized by smart organizations large and small to generate revenue-producing demand. Topics Include:

  • How to generate 300%+ more leads from your program
  • The most effective Inbound Marketing channels (12+) and the advanced tactics to produce a massive amount of leads
  • The most effective Outbound Marketing channels (5+) to get your message in front of your ideal customer profile (ICP) fast and produce deals even faster
  • The structure of an effective campaign to maximize lead production
  • The secrets to a holistic B2B Demand Generation strategy
  • The technology framework the pros use to maximize demand
  • Worksheet examples to track KPIs, personas, etc.
  • And so much more!

There is a massive amount of misinformation out there…often written by recent college graduates to hit their lead quota—this is not that guide.

Just because the internet claims this channel the ‘hottest new thing for generating demand’ we don’t talk about it in this guide unless it’s produced for us or our clients. 

This is the only guide you need to craft an effective B2B Demand Generation strategy from the ground up or hypercharge your current program for growth. But don’t just listen to us…here’s what people are saying:

“At first, I wasn’t sure if the demand gen book would be worth the money as I’ve read a couple in the past. I can honestly say, this book was worth every penny.” -Bill C.

“I wasn’t convinced this thing was worth $100, but I was pleasently surprised with this book. I learned a ton!” -Rachel D.

“Fantastic book. Comprehensive info I’m going to use to generate more demand in y business.” -Stanton E.

“Really loved the inbound section. We’ve struggled to really implement a plan, the tools and tips in this book has set us straight!” -Scott N.