B2B Marketing – The Luck Agency https://theluckagency.com Stay Ahead of the Demand Curve Sat, 09 Feb 2019 21:46:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://theluckagency.com/wp-content/uploads/2018/01/cropped-favi-blue-32x32.png B2B Marketing – The Luck Agency https://theluckagency.com 32 32 1 Weird Trick to Increase Email Engagement https://theluckagency.com/1-weird-trick-to-increase-email-engagement/ Mon, 13 Aug 2018 19:00:07 +0000 https://luckagency.wpengine.com/?p=2518 Are you struggling to get an extra 10% open and 1% click on your emails every week? Well, this trick may be for you. I’ve personally used this tip with

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]]> Top 3 Demand Generation Channels for Penny-Pinching B2B Startups https://theluckagency.com/top-3-demand-generation-channels-for-penny-pinching-b2b-startups/ Sun, 12 Aug 2018 19:33:33 +0000 https://luckagency.wpengine.com/?p=2490 So you’ve been in the trenches developing an amazing, ground-breaking, innovative, pied-piper-esque product for the last year

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]]> 5 Pieces of Customer Communication You Need to Automate https://theluckagency.com/5-pieces-of-customer-communication-you-need-to-automate-right/ Fri, 26 Jan 2018 18:00:31 +0000 https://luckagency.wpengine.com/?p=1346 5 Pieces of Customer Communication You Need to Automate RIGHT NOW (Here's why) Demand News   •   June 2, 2016 I’m lazy. Maybe it is better to say I could be construed as lazy. Sure, that sounds a little better. Allow me to defend myself.  I believe we [...]

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]]> 3 Lessons in Customer Retention from Sylvester Stallone https://theluckagency.com/3-lessons-in-customer-retention-from-sylvester-stallone/ Fri, 26 Jan 2018 17:33:04 +0000 https://luckagency.wpengine.com/?p=1340 3 Lessons in Customer Retention from Sylvester Stallone Demand News   •   June 2, 2016 There are few feelings quite as exhilarating as that moment when you first exit a movie theater after seeing a truly impactful film. It brings you back to the first time you saw [...]

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]]> 5 Proven Tactics For More Effective Direct Mail https://theluckagency.com/5-proven-tactics-for-more-effective-direct-mail/ Fri, 26 Jan 2018 17:28:09 +0000 https://luckagency.wpengine.com/?p=1335 We've all received a direct mail piece at one point in our lives. What did you do with it? Did you open it? Did you read it? Did you call the number or visit the website? If you didn't do any of these,

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]]> 5 Proven Ways to Increase Your Net Promoter Score https://theluckagency.com/5-proven-ways-to-increase-your-net-promoter-score/ Fri, 26 Jan 2018 17:16:45 +0000 https://luckagency.wpengine.com/?p=1327 5 Proven Ways to Increase Your Net Promoter Score Demand News   •   June 2, 2016 Consumers have more choices than ever before. Products across a multitude of industries are becoming commoditized - if they haven't already. As a result, customer satisfaction is being used as a market differentiator [...]

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]]> A Case Study in Branding: How David Bowie Stayed Relevant https://theluckagency.com/a-case-study-in-branding-how-david-bowie-stayed-relevant/ Fri, 26 Jan 2018 17:12:53 +0000 https://luckagency.wpengine.com/?p=1324 A Case Study in Branding: How David Bowie Stayed Relevant Demand News   •   June 2, 2016 “…remains as committed to novelty as anyone in pop.” - Billboard “…urgent, contemporary and elliptical…”  The Guardian “He is our eternal iconoclast, he is stardust, he is norm core Kryptonite.”   Entertainment Weekly You’d [...]

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]]> 3 Customer Retention Tips From the Boss https://theluckagency.com/3-customer-retention-tips-from-the-boss/ Fri, 26 Jan 2018 17:06:12 +0000 https://luckagency.wpengine.com/?p=1322 "Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time."

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]]> New Year, New(ish) Insights https://theluckagency.com/new-year-newish-insights/ Mon, 08 Jan 2018 18:59:50 +0000 http:/?p=1 "Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another test of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting brand images." -David Ogilvy

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