“We need to stop interrupting what people are interested in and be what people are interested in.
CRAIG DAVIS, CHIEF CREATIVE OFFICER
The marketing profession has experienced massive waves of change in the last 10 years due to various advances like widespread digital advertising, the rise of email marketing, and unprecedented jumps in analytics & tracking.
Marketers have never been in more control.
But as a result, surprise surprise, people are generally sick of intrusive, spammy marketing. The reason content marketing has surged in popularity over the last 5 years is due to the simple fact that the approach is centered around adding value to prospects first. So without further ado, check out our collection of completely free best practice guides and articles.
RECENT ARTICLES
THIS IS WHAT WE’VE BEEN THINKING ABOUT LATELY…SURE, THEY DON’T HAVE A BIG FANCY SLIDER, BUT THAT DOESN’T MEAN THEY’RE LESS IMPORTANT!
One Powerful Lesson
One Powerful Lesson Demand News • June 2, 2016 In 1989, the New York Times ran an article lamenting the plight of consumer electronics retailers. They painted [...]
5 Proven Ways to Increase Your Net Promoter Score
5 Proven Ways to Increase Your Net Promoter Score Demand News • June 2, 2016 Consumers have more choices than ever before. Products across a multitude of industries [...]
A Case Study in Branding: How David Bowie Stayed Relevant
A Case Study in Branding: How David Bowie Stayed Relevant Demand News • June 2, 2016 “…remains as committed to novelty as anyone in pop.” - Billboard [...]
3 Customer Retention Tips From the Boss
"Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time."
New Year, New(ish) Insights
"Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another test of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting brand images." -David Ogilvy
